Turn Audiences into Participants
Social filters and AR mini-games transform passive scrollers into active brand advocates.
* Example from various artists and companies
What Are Social Filters?
Interactive Social Filters turns brand content into playful social experiences. We build AR filters and mini-games for TikTok, Snapchat, and Instagram that invite users to play, share, and engage.
From branded filters to gamified demos and campaign challenges, we turn passive scrolling into active brand moments on social feeds.
Users engage naturally—no downloads, just taps. Content becomes user-driven, spreading reach organically. Designed for mobile-first platforms where engagement fuels ROI.
How does it perform?
Lets Examine a success story:
Polaroid Gummy Eyewear invited users to play with style through an AR try-on on Snapchat:
Sparking 4M+ impressions and 108K+ organic shares with a 6.6% engagement rate.
The campaign showed how fun, interactive filters do more than advertise—they create shareable brand moments that drive real results.
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Penetrating Reach
The Campaign saw 1.7M+ users in under 30 days across Nordic markets—delivering instant scale and market penetration.
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Organic Amplification
With share rates above 6%, the campaign turned users into brand advocates, multiplying ROI through social spread.
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Deep Engagement
Average playtime reached nearly a full minute, far exceeding standard ad exposure and driving memorable product interaction.
The Fact of the Matter?
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AR boosts engagement – Putting users at the center drives deeper interaction and brand connection, with 600M monthly users and 76% of Snapchat users engaging daily (ScienceDirect).
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Drives virality and recall – Users share AR experiences far more than static posts, boosting organic reach and cementing brand memory (rockpaperreality).
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Higher ROI on CAC & CTA – AR lenses deliver 1.67x return on ad spend, outperforming TV and social ads in converting engagement into action (zoetalentsolutions).
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Stronger brand recall – AR campaigns drive up to 70% higher brand recall and 6x more engagement than static ads (BrandXR).
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Boosts click-through rates – Interactive AR experiences capture attention and increase CTRs by up to 40% compared to traditional ads (patentpc).